Job Opening

Digital Marketing Executive / Creative Digital Designer

About POC Opto-Tech

POC Opto-Tech Pte Ltd is a Singapore-based leader in advanced optical technologies, delivering high-performance components and custom-engineered photonic solutions to global customers in the imaging, sensing, and photonics sectors.

As we expand our international presence, we are seeking a Digital Marketing Executive / Creative Digital Designer to drive our digital marketing strategy, elevate our online brand presence, and strengthen our website and SEO performance.

Core Requirements

Qualifications & Skills

Bachelor’s degree in Marketing, Digital Communications, Computer Science, or a related field.
1–3 years of hands-on experience in SEO, digital marketing, or website management—preferably in a B2B or technology-driven environment.
Strong working knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
Practical experience with WordPress and page builders such as Elementor and/or Oxygen.
Familiarity with front-end fundamentals (HTML, CSS, JavaScript) for technical optimization.
Strong written and verbal communication skills, with the ability to collaborate across teams.
Highly proactive, independent, and results-driven; able to manage multiple tasks effectively.
Fluency in Mandarin is highly preferred to support communications with Mandarin-speaking clients.

Bonus Advantages

Certifications in Google Analytics, Google Ads, or related marketing platforms.
Previous experience in digital marketing for optical, photonics, semiconductor, or high-tech industries.
Experience producing content for multilingual markets (English and Chinese).

Key Responsibilities

SEO & Website Performance

Develop and execute strategic SEO initiatives to improve search visibility and organic traffic.
Conduct keyword research and integrate findings into content planning and optimization.
Optimize product pages, landing pages, and blog content for both performance and user experience.
Lead technical and content-driven SEO improvements including metadata, internal linking, and site architecture.
Monitor site performance via analytics tools and identify opportunities for continuous improvement.
Prepare monthly performance reports with insights and actionable recommendations.

Website Management & Design

Oversee updates and technical health of the company’s WordPress website.
Design, update, and refine web pages using tools like Elementor to ensure brand consistency.
Troubleshoot and coordinate technical enhancements with internal teams or external vendors.

Content Marketing & Digital Presence

Support content marketing initiatives through topic research, creative concepts, and web-ready designs.
Assist in planning and executing digital campaigns that align with business goals.
Collaborate with internal teams to ensure all digital touchpoints reflect cohesive branding and messaging.
Contribute fresh ideas for improving online engagement, lead generation, and brand visibility.

Why Join POC Opto-Tech?

Be part of a fast-growing high-tech company with a strong global presence.
Work alongside industry experts at the forefront of optical and photonic innovation.
Contribute meaningfully to the company’s digital transformation and brand expansion.
Professional growth opportunities in digital marketing, SEO strategy, and creative design.